At New South Medical, we are committed to protecting the privacy and security of our patients and website visitors. This Privacy Policy outlines how we collect, use, and safeguard your information when you interact with our website (https://newsouthmedical.com/) and our clinical services.

1. Information We Collect

We collect information to provide better services to our patients and to improve your experience on our website.

• Personal Information: This includes information you voluntarily provide via contact forms, appointment requests, or newsletter sign-ups, such as your name, email address, phone number, and any details regarding your medical inquiry.

• Medical Information (PHI): Any health-related information shared through our secure patient portals or during clinical consultations is protected under the Health Insurance Portability and Accountability Act (HIPAA).

• Technical Data: We automatically collect certain information when you visit our site, including your IP address, browser type, and pages visited, through cookies and similar tracking technologies.

2. How We Use Your Information

New South Medical uses the collected data for the following purposes:

• To schedule and confirm medical appointments.

• To respond to your inquiries and provide requested medical information.

• To provide and maintain the quality of our website and services.

• To comply with legal and regulatory obligations, including HIPAA compliance.

• To send occasional updates or marketing communications (only if you have opted in).

3. HIPAA and Health Information Privacy

Your health information is a private matter. We maintain a separate Notice of Privacy Practices (NPP) that describes how medical information about you may be used and disclosed and how you can get access to this information. We never sell or rent your health data to third-party marketers.

4. Data Security and Protection

We implement a variety of security measures to maintain the safety of your personal information. We use encrypted connections (SSL/HTTPS) and secure servers to protect against unauthorized access, alteration, or disclosure of your data.

5. Third-Party Disclosure

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties except to provide our services (e.g., sharing data with your insurance provider or a referring physician) or as required by law. This does not include trusted third parties who assist us in operating our website or conducting our business, so long as those parties agree to keep this information confidential.

6. Cookies and Tracking Technologies

Our website uses “cookies” to enhance your experience. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your web browser. You can choose to disable cookies through your browser settings, though this may affect the functionality of certain site features.

7. Your Rights and Choices

You have the right to:

• Request a copy of the personal data we hold about you.

• Request that we correct any inaccuracies in your personal information.

• Opt out of any marketing communications at any time.

• Inquire about our data retention policies.

8. Changes to Our Privacy Policy

New South Medical reserves the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated “Last Modified” date. We encourage you to review this policy periodically.

9. Contact Us

If you have any questions regarding this Privacy Policy or the handling of your data, please contact our office:

New South Medical

Phone: (770) 993-1000 Email: info@newsouthmedical.com